Victor Glemaud
Branding / Competition Entry / June 08

Victor Glemaud is a New York based fashion designer who has worked as a PR and designer for such labels as Paco Rabanne, Tommy Hilfiger and Roberto Cavalli. In 2007 Victor launched his inaugural self titled line of menswear and asked us to create his identity. His modern and witty take on classic menswear inspired us to draw his typographic logo as an elegant slab serif reminiscent of the mid century neon signs you can still see adorning the façades of European clothiers shops.

We have devised a simple utilitarian approach to his corporate identity — his stationery appears to be printed on and cut from index cards, the only decoration coming from dividing lines based on the serif details within the logo. For a recent competition entry, we took the filing card device one step further creating a one off, hand-made expanding file to house the label's information, press clippings and collection images. We printed text on 10x8" filing cards and used black photo corners to attach glossy photographic prints.