Super Design Market / London Design Festival
Exhibition Graphics / Signage

Thirty product designers were selected by Scarlet Projects to take part in an event where they could sell their work directly to the public. We were commissioned to work alongside exhibition designer Mark Garside to create the graphic elements for the 2 day event. Celebrating the theme of supermarkets, we devised a system of brightly coloured arrow shapes to create wayfaring signage and labeling. We had hundreds of arrows cut from corregated coloured plastic sheets and screenprinted the event logo, and the name of one of the participating designers onto each of them. These were then used to create wayfaring sculptural signage by interlocking the arrows into various configurations. Hundreds of arrows hung over the exhibition area — an open-sided space at the Truman Brewery, London — creating visual focus and boundaries.

We also produced leaflets and badges for each designer and their product.