Parlour Culture
Branding / Invitation / January 09

Parlour Culture is a series of networking salon style events presented by a collective of arts producers. The aim is to encourage intellectual cross-pollination and the exchange of ideas between people working in the creative and cultural sector.

We have created a logo that harks back to intellectual styles of the early 20th century, but that also feels contemporary, bold and cutting edge. The half-infilled vowels create metaphors of elements combining, and the letter U resembles a glass of red wine – a nod towards to the relaxed, social feel of the event.

For the invitation we took advantage of the short run of 30 needed and created a set of completely hand made objects. A pale green bookbinders linen has been wrapped around 3000micron cardboard to create a heavy tablet style A5 card. The design has been hand blocked in glossy black foil with a slight indentation to give maximum contrast against the soft linen base.

The aim is to use a different coloured linen cloth for each forthcoming set of invitations.