One Small Step
Identity / Art Direction

We were approached by newly formed film production company and art gallery One Small Step to design their corporate identity and packaging requirements for the directors' showreels. To suggest both the three dimensions of art, and film's fourth dimension of time, we photographed still lives of dripping and flowing wet paint. Different permutations of these photographs were used on each printed item, all using a combination of black paint and one other colour. Specific placements of the photographs play with folds in the paper and packaging boxes to create strangely three-dimensional images.

A custom made fluted cardboard box was designed to carry each DVD showreel and information card. These serve as postal boxes once sealed, cutting down on wasteful packaging, and creating a strong visual impact when arriving on a commissioner's desk.