Orange
European Poster / Direct Mail Campaign

We were commissioned by advertising agency Mother to produce this campaign of eight posters for Orange mobile phones (with nine additional translations into French and German). The campaign features hand drawn typography completed as a joint project by Multistorey and Marcus James.

Sentences were designed to promote the use of mobile phones while travelling abroad. We tried to evoke sunlight and a tropical feel, within the strong Orange brand guidelines.

The posters were displayed in airports and train stations across Europe during the summer of 2004.