Marks and Spencer Lifestore
Identity / Packaging

We designed the entire packaging range for the Organise zone ­ the department that sells domestic storage items for the home. Our aim was to introduce an element of fun to the more mundane domestic purchases. The basic concept uses hundreds of coloured polyprop swingtags in the shape of whatever would normally be stored in the item sold,(a CD shape for a CD rack, a T-shirt shape for a laundry basket).There were also 50+ box designs and stickers for pre-packed items. Detail is key to the design ­ brass rivets and black thread for swing tags, and our complex illustrations for boxed items.

Initially designed for the Lifestore, the packaging has since rolled out into stores across the UK.