Liberty of London
Brand Consultancy / Packaging

Liberty of London is the luxury brand launched in 2006 by the department store, Liberty. We have produced packaging, print advertising and stationery. For the launch invitation we blind-embossed A5 heavyweight card with the label's signature art nouveau pattern to resemble leather from the collection. An engraved gold logo and blockfoiled fluorescent glossy text was added to create a tactile invite that was descriptive of both the traditional luxurious quality and the very contemporary design of the brand. For a subsequent invitation we replicated the carved wooden balconies of Liberty's atrium as a blind embossed pattern, to celebrate their unique tudor style building — a London landmark.

Our relationship with the client has continued, producing lookbooks and further pieces that experiment with embossing processes and use a variety of paper stocks and colour palettes.