Liberty
Christmas Campaign

Art direction and production of the 2006 Christmas campaign for London department store - Liberty.

We commissioned artist Rob Ryan to create six hand-cut paper scenes. These were then photographed as dioramas, to act as theatrical sets to house Liberty products. Sometimes objects appear to sit on, or hang directly from the paper cut scenes, sometimes it appears that photographic prints of the product have been cut into, to give the impression that the product is sitting on a surface within the illustration. We wanted to create a magical, surreal effect, with the eye unable to differentiate between the real and the illusory.