George
Brochure

Autumn/Winter 2000.

We were commissioned by Bryan Morel PR to design a brochure for this supermarket range that would appeal to all levels of press, from regional to high end glossies. Embracing the brand's supermarket roots, we based the supermarket roots, we based the clothes. A till receipt was displayed with the complete cost of each outfit alongside the fashion image. We integrated the two elements by printing part of the photograph onto the till receipt paper. A high quality cotton card stock was used to print the 12 page brochure. We were keen to avoid the glossy mail-shot style paper that would normally be used for a brand like this. Text on the receipt was gold foiled to the brochure surface. This created a glamorous solution that also felt completely accessibledue to the importance of the perceived value of the clothing.