Cool Wall / London Design Festival
Exhibition Design

This was an exhibition designed to increase public involvement with architecture. It was curated by Scarlet Projects and took place as part of the London Design Festival 2006. An open call for submissions to architects worldwide was edited down to twelve residential projects. These were displayed, for a fortnight, as posters on the street, leading up to a public event where at the architects responsible would present their particular building or scheme. An audience debate and voting then took place to rank the projects in terms of success. The exhibition venue was a 100m long exterior wall of hoarding that runs along a public footpath in Clerkenwell, London.

With a tiny budget and a huge space to fill, we had to be economical yet produce the visual impact needed to consolidate the exhibition. We used the iconic brick shape as a system to create typography and as a framework for images and text. A set of thirteen A0 posters were designed, one for each project, plus one explaining the exhibition and event. These were flyposted directly onto the hoarding. To create the exhibition signage and title we had thousands of brick shapes cut from coloured vinyl, and applied them directly by hand.