Born & Bread
Identity + packaging

Following the success of the East Dulwich Deli, the owners commissioned us to produce the identity for their new organic bakers. We continued the graphic style already established with the deli, creating a monogram of two Bs. One of the Bs was flipped to create a butterfly shape evocativeof the natural methods used by artisan bakers. We specified a rough brown recycled paper: a perfect match in colour and texture to freshly baked bread.

This enjoyable long-term client relationship has also seen designs for livery, uniforms, packaging and promotion.