Hidden Art at 100% Design
Exhibition Graphics / Brochure

2004
The Hidden Art stand at 100% Design 2004, Earl's Court, London. With ten designers exhibiting on a single stand under one umbrella organisation, the problem we had `to solve was giving each their own personality, while keeping the overall look of Hidden Art.

Our solution was to produce ten square cards, each with a different sized square punched out of the corner, so when bundled together in their red sleeve you were left with a staggered relief, giving the immediate impression that this pack housed more than one story.

Each designer was allocated a black and white pattern that was used on the stand and the cards. This helped visitors to the stand (which was designed by Frank) to differentiate between products and designers.