Design London, Milan 2005
Exhibition / Branding
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Electrical circuits were used as visual metaphors to describe the various links between the exhibiting organisations and designers, and as a navigational aid for both the space and the printed material. To create a flexible and fluid system, we commissioned London-based illustrator Marcus James to hand draw the electrical components, connectors and cabling involved. These formed the basis of all the exhibition graphics including a 6x4m information wall, A5 information cards for each designer and a 40 page A6 exhibition brochure.
Reinforcing the graphic system, tangled electrical cables cut from colour-coded vinyl created pathways on the floor of the exhibition space between each exhibitor's plinth and the main hub information desk. The distinctive UK three-pin electrical plug was a key detail in our concept and the main overhead signage was constructed from six-socket extension leads wired together into grids, with dot-matrix text made from plug-in children's glowlights. We also produced die-cut beermats in the shape of plug sockets for use as flyers.
The exhibition's structural and spatial elements were designed by Frank.
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