Constructive Lives 2008
Branding / Retail / Interiors
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Our concept was led very much by the shop's location on Portobello road — an area with a diverse cultural community and strong and vibrant visual identity, the shop premises which had a large external wall, and the owners mixed Irish, African and West Indian heritage.
Taking the geometric wall murals of the Ndebele community of South Africa as a starting point we created our own contemporary version in ceramic tiles for the large exterior wall of the shop. With the pattern itself being so striking, the typographic element of the identity had to be quite understated so as not to clash.
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